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The perfect franchisee
What makes the perfect franchisee? Are franchisees a breed apart from other workers? What are the benefits of working as a franchisee? We were commissioned to undertake research to profile the characteristics of 'the perfect franchisee'. Our research highlighted the...
- Personality characteristics of franchisees - franchisees report being more positive in their outlook, mentally tough and demonstrate higher levels of drive than non-franchisees.
- Critical skills for franchisee success - franchisees report being more customer-focused, concerned to motivate others and more business minded than non-franchisees.
- Benefits of franchising - our research shows that franchising has made a positive difference to 92% of franchisees and their lives. Franchisees value the opportunity to work independently using tried and tested business processes with the support of their franchisor.